Football fever prevailed when Aventura Hospital and Medical Center hosted the Aventura Marketing Council’s July breakfast meeting kicking off with Tom Garfinkel, President & CEO of the Miami Dolphins and Sun Life Stadium; and former Dolphin/NFL legend Nat Moore, the team’s Sr. Vice President and Special Advisor.
Bob Hollander of Brown & Brown Insurance, tackling the event for AMC Cliff Schulman of Weiss, Serota, Helfman, helped welcome hundreds of all-star business and community leaders huddled at Florida International University’s Kovens Conference Center.
During the “A-List” AMC networker, guests learned more about Aventura Hospital’s “A-List Healthcare” encompassing comprehensive patient services and state-of-the-art technology facilitating greater efficiency and rapid care. Hospital leaders, including CEO Dianne Goldenberg, are focused on ensuring team members provide the best Emergency Department staff, the best doctors and nurses, cardiovascular surgeons, anesthesiologists, pathologists, oncologists, respiratory therapists, lab techs, behavioral health workers, wound care, diabetes education, and overall operations.
When the mic was passed to Moore, he noted, “The Dolphins will be celebrating our 50th anniversary next year. We’ve made changes and we’re on our way back. We have an offensive coordinator the players love - it’s a lot more aggressive. So this is going to be an exciting and fun year. We have a phenomenal schedule at Sun Life Stadium and we look forward to seeing you out there. I promise you, your Dolphins will make you proud!”
Providing an “MVP” introduction, Moore noted Garfinkel is revered for growing revenues and attendance. “Tom comes to us from the San Diego Padres and before that, he spent three years with the Arizona Diamondbacks. In less than a year, he has already done an unbelievable job transforming the way we do business. Our sales culture is now about the ability to not just sell - but to make sure we’re providing the best customer service.”
Proving “winning starts at the top,” Garfinkel explained, “We’re focused on bringing people together and treating them like teammates. All the people who really care about the Dolphins are what’s so unique about our brand. Other big components of our brand are about honoring the proud heritage of the Dolphins and continuing to be a platform for impacting the community in positive ways.
“Moving forward, thanks to Steve Ross, we’re going to have a renovated, world-class stadium that will attract Super Bowls, international soccer matches and other major events.
“By 2016, the stadium will be one of the best in all of sports with a very comprehensive new look including a new roof structure, new seats, new suites, new concourses, new technology and new parking lots.”
At the two- minute warning, Garfinkel emphasized, “Everyone is working hard to make everyone proud. We’re creating a performance-based culture with ‘heart’ by maintaining very high standards. From a marketing standpoint, you will see us talking about being “Stronger Together .”
By Bari Auerbach
For more information, visit aventurahospital.com and miamidolphins.com