Monthly Archives: July 2015

‘$10 Billion Dollar Sandbar’ hosted by City of Sunny Isles Beach

Coinciding with the 18th anniversary of Sunny Isles Beach, Mayor George “Bud” Scholl, shared the city’s remarkable “$10 Billion Sandbar” success story with hundreds of Aventura Marketing Council members gathered for the AMC’s June breakfast meeting at Trump International Beach Resort.

Sunny Isles Beach Vice Mayor Jeanette Gatto; Comm. Dana Goldman; Comm. Jennifer Levin; Mayor Bud Scholl; Gary Pyott, FirstService Residential

Sunny Isles Beach Vice Mayor Jeanette Gatto; Comm. Dana Goldman; Comm. Jennifer Levin; Mayor Bud Scholl; Gary Pyott, FirstService Residential

AMC past Chair Bob Hollander of Brown & Brown Insurance, standing in for AMC Chair Cliff Schulman of Weiss, Serota, Helfman, helped welcome current and former members of the Sunny Isles Beach City Commission, city staff and police department.

Taking the podium, Scholl clarified, “Last month, the property assessor informed me that we’re actually only a ‘$9 billion sandbar’ – up from a ‘$7 billion sandbar’ last year. However, with an additional 4.7 million square feet currently under construction in Sunny Isles Beach, if we reconvene this time next year, we will have surpassed the $10 billion mark.”

Attributing the city’s renaissance to achieving the goal to incorporate, Scholl noted, “In the late 1980s and into the 1990s, there was a wave of incorporation movements throughout Miami-Dade County after seeing the positive effects incorporation brought to communities such as Aventura, [residents united to petition the county and Sunny Isles Beach officially became a city in 1997.]

“Sunny Isles Beach had some of the most desirable, under-utilized oceanfront development parcels in the region, and in very short order, the old motels were in the hands of smart, forward-thinking luxury condo developers. As completion and market values have increased, the developers have brought in world-class architects and grander building designs. At present, we have 33 oceanfront high-rise buildings under occupancy; another seven under construction; and eight more have been approved.

“We started out in 1997 at a $1.2 billion aggregate value tax base; by 2002, we jumped to $2.2 billion; and by 2007, we were at $6.3 billion – that’s a 500% increase over the first ten years. The demographics were also changing as rapidly as the skyline.  When we first incorporated, over 50% of our residents were over 65 years old; however, by the year 2000, that number was down to 44%; and by 2010 it had dropped to 21%.

“The changing demographics prompted a strategic vision to acquire as much land for parks as possible and require oceanfront developments to dedicate 20-foot beach access walkways along Collins Avenue. We now have 11 public parks, complemented by 22 pubic beach access paths along our 2.5 miles of public beach frontage – not to mention a community school and renovated pier.

“We have always felt a responsibility to manage our finances as conservatively as possible while still maintaining a high level of public service. For the past four years in a row, and for a number of years before that, we’ve lowered our tax millage rate. Sunny Isles Beach now has the fifth lowest rate in the county out of 32 municipalities.

“Today, the name Sunny Isles Beach is recognized throughout the world – quite an impressive feat for a once neglected, 1.25 square mile, $10 billion sandbar.”

For more information about Sunny Isles Beach, visit the city’s website sibfl.net or contact the Visitor Center: 305-792-1952.  

‘The Power of Your Brand’ and Law Seminar hosted by CONSOR Intellectual Asset Management

“The company is the brand, and the brand is what gives your company value.” Weston Anson,  Founder  and Chair of CONSOR Intellectual Asset Management, shared how “The Power of Your Brand” can fuel powerhouse success when CONSOR hosted an Aventura Marketing Council Chairman’s Roundtable luncheon at Christine Lee’s at Gulfstream Park.

From left to right: Weston Anson, Chairman, CONSOR; Susan Bailey, CEO, CONSOR; Cliff Schulman, Partner, Weiss Serota Helfman Cole & Bierman; Jeff Anderson, Director of Valuation & Analytics, CONSOR

From left to right: Weston Anson, Chairman, CONSOR; Susan Bailey, CEO, CONSOR; Cliff Schulman, Partner, Weiss Serota Helfman Cole & Bierman; Jeff Anderson, Director of Valuation & Analytics, CONSOR

Prior to the luncheon, Anson shared the podium at the AMC Law Committee seminar   with attorney Howard Gitten from Locke Lord.  The topic,  “The Ethics of Using Expert Witnesses in Business and IP Valuation Case.”, brought out a standing-room only crowd of attorneys and judges, thanks to Law Committee Chair Marc Hurwitz of Crossroads Investigations.

AMC Chair Cliff Schulman of Weiss Serota Helfman welcomed business and community leaders gathered for the Chairman’s networking/business- building event highlighting CONSOR’s mission to help clients establish and build the value of their intellectual property and intangible asset base, while minimizing risk and uncertainty. For over 25 years CONSOR has been a global industry leader, specializing in focus areas including intellectual property valuation, expert witness services, monetization assistance and licensing strategies.

Anson was introduced by Jeff Anderson, CONSOR Valuation and Analytics Director, who noted that Anson is a prolific author on the subject of licensing and intellectual property, has written seven books and over 300 articles; and served as Chevron’s testifying expert in the $19 billion litigation.    During the luncheon,  Anson introduced CONSOR CEO Susan Bailey, who has helped the company  compile an impressive list of “best reference” clients including Ford, GE, IBM, MGM/UA, Marvel, Procter & Gamble, DuPont, Barneys, Major League Baseball, McDonald’s, Forbes, Corning, Sony, Merrill Lynch, World Cup and Bank of America.

Discussing brand leveraging strategies and capitalizing on licensing opportunities, Anson noted, “A brand is not just your trademark – it’s also the way you present the overall package with components such as your logo, collateral pieces and corporate colors.” He also spoke about the potential to maximize royalties through brand expansion and implementation of intelligent licensing strategies incorporating multiple elements.

“For all different fields, your brand is worth a lot – and there are diverse communication, extension, restructuring, adaptation, ingredient, hybrid and endorsement/publicity licensing strategies that can make the most of your brand assets and maximize value,” Anson said.

“Whether dealing with a large corporation, small business or single practice, the things to ask are how do we compete in the world today with extremely short attention spans and multiple ways to deliver messages? What is the brand message we always, always want to deliver? Once you know where your ‘brand power’ lies, you can expand and leverage it.”

By: Bari Auerbach

For more information about CONSOR groups encompassing Trademark and Brand; Technology Management and Valuation; Agency (licensing and merchandising services); Internet and Software, Research and Data; and legal support, visit Consor.com.

Kristin Campbell Emcees ‘NFL Players Give Back’ program hosted by The Diplomat Resort & Spa

Winning entertainment and sports attorney/agent Kristin D. Campbell of 40 Sports & Entertainment Group recently shared the proactive game plan to help professional athletes give back to their communities with an all-star roster of business and community leaders gathered for the Aventura Marketing Council’s Chairman’s  Roundtable luncheon sponsored by The Diplomat Resort & Spa in Hollywood.

Kelbert Fleming, Diplomat Resort & Spa; Kristen Campbell, 40 Sports & Entertainment Group; Comm. Howard Weinberg, ALG; Aventura Mayor Enid Weisman; Dr. Wilbert “Tee” Holloway, MDCPS Board; Floyd Raglin, Floyd Sports & Marketing and Luther Campbell with NFL players

Kelbert Fleming, Diplomat Resort & Spa; Kristen Campbell, 40 Sports & Entertainment Group; Comm. Howard Weinberg, ALG; Aventura Mayor Enid Weisman; Dr. Wilbert “Tee” Holloway, MDCPS Board; Floyd Raglin, Floyd Sports & Marketing and Luther Campbell with NFL players

General Manager Ed Walls welcomed everyone, noting that in October they transitioned to Curio, a brand supported by Hilton.   “The Diplomat has been one of those iconic hotels that have been around South Florida since the 50’s.  With an amazing history, we are able to build on a blank canvas to re-create The Diplomat with a nod to the past mixed in with a contemporary feel.”

“Over the next 18 months, Thayer, a private hotel investment group based in Annapolis, Md., has planned a $100 million renovation. They are going to re-design the guestrooms, pool area and landscaping while re-energizing the lobby area. They will also bring in great talent in the restaurant arena by opening two new restaurant and renovating the others.

“By 2016, the hotel is going to reposition itself to be a wholesome version of South Beach.   We’re looking forward to being good neighbors with Aventura and Hollywood, so stay tuned!”

Special recognition was given to The Diplomat team for helping to organize the luncheon:  Kelbert Fleming, Director of Events & Catering and Marcy Diaz, Director of Catering

Past AMC Chair Bob Hollander of Brown & Brown Insurance, standing in for AMC Chair Cliff Schulman of Weiss Serota Helfman introduced guests huddled at the Diplomat Resort & Spa. The inspirational event featured a panel of current and former NFL players with common denominators including hometowns in South Florida and the will to succeed despite adversity: Stedman Bailey, St. Louis Rams wide receiver; Durell Eskridge, New York Jets safety; Devonta Freeman, Atlanta Falcons running back; and Ray Shipman, New Orleans Saints linebacker.

Special appreciation was expressed to Aventura Mayor Enid Weisman for speaking from the heart about each player and their high school football coach, “Coach Luke”, Luther Campbell.    Floyd Raglin of Warren Henry Automotive, was also recognized for helping athletes make great strides off the field.

Serving as MVP emcee, Campbell asked the athletes, “What motivates you to want to give back?”

Eskridge said, “We’re motivated by the kids in our community and being able to help change their lives. It’s about letting them know dreams can come true if you try to work harder than the next person and give all you can give – 110 percent!”

Bailey noted, “Growing up, I had role models who gave me advice, motivation and hope that there’s a way out. Now, I want to do the same for kids and help them understand that even a successful sports career won’t last forever. They have to focus on getting a good education and have a plan B.”

Shipman, founder of the ChampionShips Youth Organization, emphasized his commitment to using his sports career as a platform to help inspire kids. ChampionShips creates “opportunities to broaden the mindset of young athletes by empowering them with advanced programming in education, professional development and mentoring to help them achieve their dreams.”

Freeman established the Devonta Freeman Foundation to facilitate his goal to “give back, and help reach out to kids growing up in rough neighborhoods.” The Foundation’s first annual Youth Football/Cheer camp held in June at Charles Hadley Park was super successful thanks to a great turnout of volunteers, sponsors and involved parents.

Another event highlight was when Kristin Campbell’s husband, Luther Campbell, made a special appearance. He co-founded Liberty City Optimists, an inner-city youth sports program, and has served on the coaching staff for Miami-Dade public high schools.   “Coach Luke” has coached many young football players on and off the field, helping to change their lives and stay focused on their goals.

Before the two- minute warning, everyone was encouraged to support what NFL players are doing to “give back and help make the community a better place.”

By Bari Auerbach

For more information on The Diplomat Resort & Spa, visit diplomatresort.com or call 954.602.8621 .For information on Kristin Campbell, CEO of 40 Sports and Entertainment Group,   visit kristincampbellaw.com or call 305.600.1732.