Monthly Archives: February 2014

‘Live Your MAX’ hosted by Memorial Regional Hospital South

“We Go Beyond to Get You Back to Your MAX” was the theme of the day when Memorial Regional Hospital South hosted an inspirational Aventura Marketing Council Chairman’s Roundtable meeting. The event featured the miraculous survival story of Moise Brutus who lost his hand and legs after barely surviving a horrific motorcycle accident in 2010. Today, Moise, a former rehab patient of the Memorial Rehabilitation Institute, is living his life to the fullest and training to compete in the 2016 cycling Paralympics in Rio de Janeiro.

Judy Othrow and Rebecca Caschette, Memorial Regional Hospital South; Moise Brutus; Doug Zaren, Meryl Comiter, Denise Maillet, Jill Delafuente and Dr. Alan Novick, Memorial Regional Hospital South

Judy Othrow and Rebecca Caschette, Memorial Regional Hospital South; Moise Brutus; Doug Zaren, Meryl Comiter, Denise Maillet, Jill Delafuente and Dr. Alan Novick, Memorial Regional Hospital South

AMC Chair Cliff Schulman of Weiss, Serota, Helfman joined by Memorial Regional South CEO Doug Zaren and Dr. Alan Novick, Medical Director of the Memorial Rehabilitation Institute, welcomed AMC business and community leaders to Christine Lee’s at Gulfstream Park. The luncheon, held shortly before Veterans Day, also provided an opportunity to encourage the community to join in Memorial Regional’s support of organizations including the Wounded Warrior Project and Mission United – helping returning veterans find employment and receive financial aid.

Zaren explained Memorial Regional Hospital South in Hollywood, part of the Memorial Healthcare System, offers a boutique environment enhancing the hospital experience and promoting healing for patients in an attractive, nurturing and homelike setting.

Beyond providing 24-hour emergency care for minor and chronic medical conditions as well as performing life- saving heart transplants at the Joe Dimaggio Children’s Hospital, “miraculous” recoveries are facilitated at the Memorial Rehabilitation Institute. The complete continuum of care includes inpatient rehabilitation, skilled nursing care, home health services and outpatient rehabilitation.

Truly exemplifying the “Live Your MAX” mantra, Moise Brutus shared how he made an amazing “never give up” comeback after waking up from a coma to realize he had lost three limbs – and almost his life. After surgery, Moise was admitted to Memorial Rehabilitation Institute, where a highly- trained and caring team of doctors and therapists developed a unique rehabilitation plan tailored to his specific needs. When he was ready to go home, Memorial Home Health Services provided a full spectrum of care utilizing advanced technology and medical equipment.

Once Moise was ready to be independent, he became an outpatient and during this time,and against all odds, he started riding a stationary bicycle. Little did he know this would lead him to set the lofty goal of competing in the 2016 Paralympics.

“A nurse told me that all I really needed was my heart and my head....and she was right!  I made a decision to not let this accident define who I would become,” Moise said. “Now, I cycle about 100 miles per week, I go to school and my life is amazing! Whenever I had doubts,  I always had the support of many who pushed me through it. I’ve learned so many lessons and feel like the foundation is set for me to accomplish anything I want to!”

For more information about Memorial Regional Hospital South, phone: 954-518-5725 or visit


By Bari Auerbach

Photography by Andrew Goldstein

Anchors Away Foundation celebrates 10th anniversary

“The best part of sailing is feeling the breeze hitting your face and realizing that

 there is beauty in nature and that you are a part of it.”


The joyful, elated sentiments expressed by disabled students learning to sail and set a course for success in the marine industry made the united efforts of a dedicated crew of supporters even more rewarding as the Aventura Marketing Council’s Anchors Away Foundation, in partnership with Miami-Dade County Public Schools,  “sail-ebrated” its tenth anniversary at Oleta River State Park.

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Aventura Commissioner Billy Joel has served as Anchors Away Chair since the Foundation’s inception. He was joined by Project Director Leslie Loewenthal and Aventura Marketing Council Chair Cliff Schulman of Weiss, Serota, Helfman, also on the foundation’s board. Business and community leaders were on board for the inspirational event along with student sailors and their families, volunteer mentors and M-DCPS leaders.

Guest speaker Enid Weisman, Chief Human Capital Officer for Human Capital Management at Miami-Dade County Public Schools, noted nationally-recognized M-DPC Superintendent Alberto Carvalho has participated in all Anchors Away Foundation launches, “fully supporting this amazing program.”   Also participating in the ceremony was School Board Vice Chairman Dr. Larry Feldman and School Board Members Dr. Tee Holloway and Dr. Martin Karp.  On behalf of Supt. Carvalho who had to travel to Washington, DC that day, four individuals were presented with a Miami-Dade School Board medallion:  Comm. Joel, Cliff Schulman, Elaine Adler and the Anchors Away ‘senior sailor’, Kathryn Guevera.   Also joining in the festivities were  Florida State Sen. Gwen Margolis, North Miami Beach Mayor George Vallejo and Councilwoman Phyllis Smith, Aventura Vice Mayor Howard Weinberg and The Hon. Bob Diamond; The Hon. Gerry Goodman from Sunny Isles Beach;  Hallandale Beach Vice Mayor Alex Lewy and Oleta River Park Manager Barry Stevens .

Gloria and Herb Barker of Barker Animation Art Gallery donated a $2,500 piece of artwork, titled “Anchors Aweigh”   to be auctioned off, featuring Gene Kelley and two Hanna-Barbera characters.

Sharing how the Anchors Away voyage embarked, Comm. Joel explained, “Dr. Jayne Greenberg, District Director of Physical Education and Health Literacy for Miami-Dade County Public Schools, approached long-time friends at the Aventura Marketing Council to share her excitement about a new Marine Academy.


“Dr. Greenberg’s dream was to teach disabled students how to sail on their own while learning science, math and life skills. Far exceeding the wish to have one specially -equipped access dinghy for children facing tremendous challenges in their lives, our Anchors Away fleet now has 37 special-access sailboats thanks to many generous benefactors. Built in Australia, the boats are designed not to tip over and have a hands-free navigating system enabling these children who don’t have use of their arms or other limbs to have an amazing experience.  And we have to thank David Diamond and all the teachers and student mentors who ensure a successful sailing each and every time!”

“I like going out on the boat...It makes me happy, it’s exciting and

 I get to do it by myself and have fun!”


To date, the Anchors Away Foundation has “sail-ebrated” five launches to inaugurate newly -sponsored boats. Grants have also helped purchase beach access wheelchairs and motorized equipment as the boats are continuously used by students enjoying over 2,500 sailing excursions each year embarking from participating sites including Oleta River State Park, Coconut Grove Sailing Club, Miami Yacht Club and soon, Biscayne National Park.


“When I’m sailing, I feel like a confident, independent superstar!”


Over the past ten years, the Anchors Away Foundation has gained international notoriety for helping students not only learn how to sail on their own, but experience freedom on the water that they may not have on land, expand their horizons, increase self-confidence, socialization and life skills. Foundation initiatives were recently featured in the Miami Herald as well as many other media outlets including US News, WN World News, PressGrab, New Zealand Star, and YouTube.

For more information about becoming an Anchors Away Foundation sponsor, contact the Aventura Marketing Council: 305-932-5334

By: Bari Auerbach

Salute to Emergency Medical Services hosted by Mount Sinai Aventura

“Today we are honoring and recognizing the heroes out there saving our lives on a daily basis.” Applause rang out as appreciation was expressed to Emergency Medical Services by Steven D. Sonenreich, Mount Sinai Medical Center President and CEO, when the hospital hosted the Aventura Marketing Council’s November breakfast meeting. The event honored EMS teams from the City of Hallandale Beach, Miami Beach and Miami-Dade County.

Dr. David Farcy, Mount Sinai Medical Center; Miami Beach Fire Chief Francois Betancourt and Chief Javier Otero; Hallandale Beach Fire Chief Dan Sullivan; Miami-Dade Chief John Krumenacker and Captain Jeff Roberts; Dr. Antonio Gandia, Charlene Welker and Steven Sonenreich, Mount Sinai Medical Center

Dr. David Farcy, Mount Sinai Medical Center; Miami Beach Fire Chief Francois Betancourt and Chief Javier Otero; Hallandale Beach Fire Chief Dan Sullivan; Miami-Dade Chief John Krumenacker and Captain Jeff Roberts; Dr. Antonio Gandia, Charlene Welker and Steven Sonenreich, Mount Sinai Medical Center

Bob Hollander of Brown & Brown Insurance, standing in for AMC Chairman Cliff Schulman of Weiss, Serota & Helfman, welcomed hundreds of business and community leaders gathered at Turnberry Isle Miami Resort along with Sonenreich; Mount Sinai Senior Vice President Charlene Welker; and Dr. Antonio Gandia, Medical Director of Mount Sinai Aventura’s freestanding emergency department - which has earned some of the highest patient satisfaction scores for emergency care.

“Mount Sinai Aventura is truly a new freestanding emergency medicine model,” Dr. Gandia noted. “We’re providing an alternative site for EMS teams by reducing wait times for beds.” Staffed by a team of emergency care professionals, the Mount Sinai Aventura ER is equipped with advanced technology, providing the high quality care expected from South Florida’s largest private, nonprofit hospital. Services available include acute care for walk-in or ambulance/EMS arrivals; ambulance transport to the main Mount Sinai campus if necessary; care for adults and children; and around the clock care, seven days a week.

Mount Sinai Aventura, located at 2845 Aventura Boulevard across from Aventura Mall, also encompasses a Comprehensive Cancer Center, Diagnostic Center and primary and specialty care physician offices.

Sonenreich explained, “The establishment of our Aventura satellite campus in 1985, complemented by the addition of South Florida’s first freestanding ER in 2008, has enabled us to better serve residents and physicians in this growing region.”

Following the presentation of poignant videos documenting real life stories of patients whose lives were saved thanks to Mount Sinai and EMS teams, special introductions were made for Hallandale Beach Chief Daniel Sullivan; Miami Beach Chiefs Javier Otero and Francois Betancourt; and Miami-Dade Chief John Krumenacker and Captain

Jeff Roberts.  Talented vocalist, ten year-old Biana Pinchuk, continued the tribute with an inspiring serenade, Wings Beneath My Wings.

“It’s a privilege to honor our heroes – the men and women of fire rescue and EMS teams who share Mount Sinai’s goal to provide the best possible care to every patient,” Sonenreich said. “These dedicated professionals provide day-to-day care on the front lines and our hospital personnel work very closely with them. It’s largely because of their speed, focus, expertise and commitment to excellence that many people are alive today.”

“As first responders, they valiantly deliver care and comfort to patients before they ever reach the doors of our emergency rooms. Thank you for your service – you are indeed heroes who can never be honored enough for the work you do.”

For more information about Mount Sinai Aventura, located at 2845 Aventura Boulevard, call 305-674-CARE (2273) or visit

By Bari Auerbach

Photography by Andrew Goldstein